Web directories are very popular today stiffly competing with search engines. When it comes to web directories, links are submitted manually to the relevant categories before they are then reviewed by human editors to be accepted or rejected. The good thing about the directories is that the masses you are targeting have access to the most relevant categories easily and fast without wasting their time and this means that your visibility will greatly be increased. The web directories can actually be very good avenues for businesses or companies that are yet to create their websites.
Once you place your link on the directory and it is approved, it is validated and you gain more value to your directory presence rather than on other websites. When you make submissions, the links get indexed fast by search engines thus getting crawling working to your advantage. It is therefore a much better way of improving your visibility and ranking. This is because you do not have to spend time trying to make submissions to different search engines when you have a web directory working for you and linking you easily with the engines. There are so many benefits when you submit to the web directories and below are some of the top benefits that you stand to gain.
Inbound links to your website matter to search engines and when you make submissions to a good web directory, you will get one way inbound links. The fact of the matter is that the one way links are highly regarded by search engines and they therefore will work in your favor.
They allow freedom for anchoring text
When using web directories, you are allowed to use and enter a site title or anchor text that you feel is most suitable. You can enter keywords in the text so that you have an SEO anchor title to improve your rankings on search engines.
Most directories are free
They might come with their own writing guidelines, but they allow you to make submissions free of charge. You can of course find professional directories that charge high premiums to add your links, but the number of free directories that work just as well are many and this means you can easily improve your business without spending too much money for your web presence.
They have targeted traffic.
The submissions are categorized in such a way that it is easy for users to find categories that are relevant to their searches. The good thing about the web directories is that even when you end up placing your links in the wrong category, the human editors will end up correcting the mistake and placing the links under the relevant categories so you end up reaching your targeted audiences. Nothing can be more rewarding for a business than efforts that have a clear target audience and this is what the web directories will ensure you get with every submission you make.