In the last forty years, there has been a huge shift happening in the fashion industry. As the modern tech world meets the modern spectrum of people populating the planet the fashion industry has to shift with it.
Rule following to Versatility in Color
The fashion industry has always been an establishment that has been global and international. These epientres of design have largely stayed in large cities in Europe and the Western world. Paris, Milan, New York, Los Angeles are amongst the backbone of heavy-hitting fashion. As the awareness of the planet and its diversity becomes more and more known, so do these fashion influences from these places. More than ever is their an interest in celebrating and exploring world fashion.
The fashion industry is transforming from a more strict set of rules to a more open diverse industry. With street style becoming an ever-popular influence in the fashion world, more and more colours and textiles from different cultures are having a much bigger influence. Where the fashion industry use to call the shots on what is hot or not, now more than ever belongs to the world citizen who loves to express through fashion.
Shifts in accessibility with technology
To say that technology has had an influence on the fashion industry is an understatement. A huge part of fashion is the production and retail side. The high fashion industry used to thrive on exclusivity and small production runs. As fashion as a whole is being embraced amongst its world citizens the need for it to be accessible is greatly influencing how it’s being made.
Technology has much informed about how we are making textiles and fabrics, as well as how we are distributing it. Social media has had the greatest influence on how the inspirations and well as fashion lines are hitting the public. This technology has made the once exclusive, viable to anyone and everyone with a smartphone.
Blending Versatility With Swanky
The fashion industry was built on swank. The most expensive fabrics, mixed with the most expensive applications, and topped with other expensive accessories kept it tucked away for the rich, the skinny, the famous, and the art institutions. Now in a world where diversity, versatility, eco-friendly, and function are priorities, the fashion industry has transformed itself to meet the changing population. With versatility, many lines are moving toward more sizes available, body-positive campaigns, and function and form.
Shift to Green Fashion and Cleaning Up The Industry
It is no secret that fashion has been one of the most influential industries polluting our air, water, and land. In recent years it has become mainstream news that the fashion industry including the fast fashion industry is major contributors to the worlds pollution problem. From growing the crops that make fibre to using synthetic fibres the industry has had to take a hard look at its impact.
Many things are starting to change within the fashion industry which also has to do with consumerism. There has been an increase in green fashion, and sustainable has become a buzz word for more exclusive more handmaid clothes. Second-hand shops, vintage, consignment, and thrifting have given millions of articles of clothing second and third life when it would have ended up in the trash after a few wears.
Historic Fashion Brands to Small Couture
There was a time when the big fashion houses like Chanel, Dior, Versace, Lanvin, and Ralph Lauren was all there was since it was pretty difficult to compete. As historic fashion brand started to pop up there has been a natural upswing in the competition, the inspiration, and versatility to adapt to the consumer’s desires. Technology has played a big part in letting smaller designers and fashion houses get their lift-off to become well-known fashion icons.
High Fashion to Fast Fashion
One of the largest shifts in the fashion industry has been from high fashion to fast fashion. Fast fashion has been able to keep up with consumer demands in a world where the population continues to grow along with consumerism. It not only provides clothes for masses but can replicate and reconstruct high fashion inspiration to the everyday person.
The eco-friendly shift in fashion was started because of this stark fast transition into fast fashion. Most clothes are made from synthetic materials that when thrown out do not breakdown, or add plastic to the environment. Although eco-friendly fashion is hitting trend, it needs to grow in popularity much more quickly to balance out the footprint of fast fashion.
Fashion Reaching the Common Person As a Means of Expression
Lastly, one of the latest shifts in fashion that has reached almost every corner of the planet is the desire to express through fashion. At one time in fashions history, it was only for the elite, the wealthy, and for those who had access and time. As with other art forms, access to it is the most important part.
More than ever people are using fashion as a way to express things that have been suppressed for long periods of time. If not the clothes, having access to the knowledge, education, and creative spirit to create your own fashion style is now accessible to everyone.