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The Rise of Permanent Makeup in the Post-Pandemic World

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Permanent Makeup

Permanent makeup is one of the most popular makeup techniques around, as people search for the simplest beauty routines they can get. This is especially true in the post-pandemic world, where people have started to consume more cosmetic products. People want permanent makeup techniques because they are easier to maintain and fit in with the more demanding era that we live in. According to a Premium Beauty News, today’s consumer is focused on skincare, rather than routines to hide imperfections.

Why Is Permanent Makeup So Popular?

Permanent makeup first shot to popularity in the 1990s, but its popularity was short-lived. However, even before the pandemic, there was a shift to more natural-looking makeup techniques, and this just became even more important during the pandemic. As people were forced to work from home and juggle house chores, looking after children, and getting on video conference calls, permanent makeup answered all their needs. Permanent makeup saves time, while also tapping into this era’s desire for natural looks.

Since the 1990s, permanent makeup techniques have been able to achieve more natural-looking effects. Busy people can rely on their permanent makeup to keep them looking good at all times throughout the day. It saves time, reduces the number of steps in the daily cosmetic routine, and keeps you looking very natural.

What is Permanent Makeup?

Permanent makeup uses tattoos as a way of creating a look that resembles makeup. For instance, eyelining, or enhancing the skin color of your eyelids, lips, and face. Permanent makeup is also used for procedures to create fake eyebrows, especially for people who have lost them, either through disease or because of some disease or genetic disturbance. It can also be used if a person wants their breasts’ areola to be restored or areola, which can be the case after breast surgery.

Many people refer to permanent makeup as cosmetic tattooing because it is so similar to tattooing, given the sterile conditions under which tattooing and permanent makeup are done under. Indeed, in the United States, the Food and Drug Administration has to approve the use of any cosmetic used in permanent makeup.

However, permanent makeup is distinct from tattoo because its use of dermopigmentation introduces color additives, or a pigment, into the skin at a more shallow level than tattooing. These pigments decay over time and therefore are not as permanent as tattooing.

What are the Most Popular Permanent Makeup Techniques?

Microblading, which is offered by Avant Permanent Cosmetics, is one of the most popular permanent makeup techniques in the world. Hashtags on microblading have been used over 1.8 billion times on TikTok. It has really taken off in the last few years. Microblading is popular because it can create the effect of having hair by using pigments, allowing you to reshape and thicken your brows. When you’ve had microblading done, it gives the effect of using an eyebrow pencil.

Micrograying is another popular technique, but it is used for those with more complex brow shapes and want to have a less sparse look.

Heather Breese
Heather Breese is a qualified writer who fell in love with creativity and became a specialist creator and writer, focused on readers and market need.

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