For any business today, data is vital. Whether you are looking to launch a new product or enhance your business, you will need to gather and analyze data in your market research. This will help you to discover existing threats and opportunities.
The internet is loaded with data that can help you uncover customer insights, improve your services, attract more customers, and offer them a better experience. Web scraping has proved invaluable for data gathering and the use of business intelligence to gain a competitive edge in any given industry.
Rotating proxies take web scraping to new levels because they allow you to scrape data with both speed and efficiency and store it in an orderly manner. A rotating proxy is a proxy server that allocates you a new IP address with every connection.
The IP addresses are located within an Ip-pool that contains millions of IP addresses. This essentially means that you can send out thousands of parallel connection requests to multiple sites and get thousands of different IP addresses.
How Rotating Proxies Work?
Unlike a standard single proxy server, a rotating proxy offers you automatic IP address rotation which allows you to hide your IP address.
Each request you make goes through a separate or random IP address. In addition to web scraping, rotating proxies help speed other online tasks such as site audits, security, and data mining. IP rotation also helps to protect you from subnet bans or blocks due to the huge number of proxies in the IP-pool.
A proxy rotator also offers you reliability since it ignores proxy servers that are not operational and moves on to the next working proxy.
How Businesses Use Web Scraping to Their Advantage?
Businesses can benefit from web scraping in the following ways:
1. Knowing Your Customer
To craft the best marketing strategy, you need to understand both your customers and the competition. Web scraping can help to streamline the process of getting information on customer needs and buying patterns, reviews, and trends. You will also get up to date information for your analysis.
2. Lead generation
Web scraping provides data that can be compiled into actionable leads within a short time. Furthermore, the data can be filtered by criteria to attain qualified leads that can then be added to the customer base. Your sales team can then convert them to customers.
3. Market research
Web scraping provides you with relevant data that can be used to create a customer database, reveal opportunities available in the market, perform competitor analysis and price optimization.
This will ensure that you keep updated on market trends, customer insights, help to compare and adjust your prices and remain competitive.
4. Search engine optimization (SEO)
You can boost your website traffic. Web scraping provides you with updated data on optimized keywords, ads, and content posted by your competitors. You are thus able to improve your search engine rankings and strategize on how to boost your presence online.
Important things to know about the process
Web scraping is an automated process that provides your business with information that’s relevant, useful and accurate. It transforms unstructured web data into structured data that can be stored and analyzed in a central place.
Data is collected from multiple sources which makes it easier to analyze and extract. Ultimately this saves you time, resources, and money.
How Proxies Are Used for Web Scraping?
Proxies act as intermediaries between server users and the internet. As such, they mask your scraper’s IP address, allowing you to gain access to geo-specific content.
For instance, if you live in Canada and want to access Amazon’s offers for Florida, you use a Miami private proxy. Amazon will then see your requests originating from Florida rather than Canada.
How Websites Seek to Block Automated Traffic?
Websites impose rate-limits which block your IP address. To enforce this, they block the web scraper’s IP address thus limiting its ability to reach the target website.
A way out of this is to slow down the scraper or distribute requests through various IP addresses via proxy servers. The latter is the best option.
Additionally, other websites geo-restrict users from a particular location. Besides, some might limit the content displayed. Proxies help you to avoid any such limits and restrictions.
How IP Rotation Helps Avoid A Large Chunk of These Blocks?
To avoid the risk of having your IP address blocked, use rotating proxies. When your proxies rotate constantly, every single request sent reaches the target website via a different proxy IP. Hence, no two consecutive requests use the same proxy address.
Examples of other techniques that help avoid blocks
Below are other techniques you can use to help avoid blocks:
- Slow down the web scraping
- Apply different scraping patterns like random clicks, long pauses or mouse movements
- Switch user-agent frequency
- Beware of honeypot traps
Given that data remains a valuable asset to your business, web scraping offers you the best way to extract large amounts of data from online sources.
Effective web scraping helps you make informed business decisions. Leverage this tool to keep your marketing strategies relevant, update your customer base and boost your performance.