Digitalization is probably the best thing that has ever happened to the world of business since the invention of electricity, cash registers, and currency. Why? It has opened doors for global markets which means an unlimited supply and demand for any budding entrepreneur. While segmentation is still important, markets can now tap uncharted territories and broaden their horizons for expansion, growth, and better income prospects.
These benefits have been highlighted by the past year, where the majority of the people all around the world have become physically incapable of going out to buy stuff, let alone leave their homes. But instead of completely shutting down industries, the pandemic was met by the resiliency of businesses through the help of digitalization.
So in this article, we’re summarizing the top digital tools that should be in your arsenal as a business startup. In fact, the discovery of these tools is something you’ll learn in your first year as a small business.
Table of Contents
It’s pretty obvious why any startup or any business for that matter would want to invest in productivity tools. For one, it makes operations more streamlined, which in turn, causes a much faster turnout of results. It improves the work quality of employees and promotes collaboration regardless of where your team is physically located.
Aside from making sure that your employees are happy, as a business, you must ensure that your customers are also delighted with your products and service. And one of the best ways to do that is through utilizing Customer Relationship Management (CRM) software. It is a digital tool that manages interactions with customers and prospective customers. This technology is crucial for creating long-lasting relationships to increase your reach and your sales. The best part about this is that CRM tools have already been modernized enough to actually be included as a phone app.
Marketing and Development Tools
Marketing tools no longer revolve around flyers and banners alone. The digital age has prompted the further advancement of this field, which means there’s a ton of digital marketing tools that are available for anyone who wishes to dabble or be serious in the industry.
To avoid being swept into the vast topic of digital marketing, for a startup, the only things you do need from the get-go are web-hosting sites, SEO tools, and web analytics to get an accurate picture of the market and your target audience, too.
Finance and Accounting Tools
Of course, one of the industries that have benefited most from digital automation is financing and accounting. So there’s no reason for you not to take advantage of that improvement and start automating your books and financial records to make sure that there is no penny left unaccounted for. You may want to do your accounting on your own at the start, and that’s understandable. But sooner or later, you will have too much on your plate that bookkeeping becomes a tedious task that you can’t even bring yourself up to do, even if you know it’s necessary. So save yourself the trouble and worries by allowing reliable software to keep a neat record of where your money goes for you.
Tools That are ‘Nice to Have’
Some digital tools exist to answer even your most mundane needs. But you’d be surprised at how effective and helpful they can actually be. One example of such a tool is the site called PowerSetter that gives you a pretty long list of power providers and where you can compare their cost and value relative to your needs.
This is a great tool that can help you save a lot of money since you’d automatically know if you’re spending too much on electricity. This money can go towards something more significant, just like buying better software, getting more stocks, and increasing your employees’ compensation and benefits package. PowerSetter is just one of the many digital tools that can really help in making things easier for you along the way.
Keep in mind that some digital tools are a bit pricey. Sometimes, free software is good enough because it gets the job done. At the end of the day, these are just tools that will help you in your business. You still need to learn how to manage it properly to actually become successful in the industry.