Your company has been growing steadily, and you’re about to open your first pop-up shop. Congratulations! It’s a huge accomplishment, but it can be overwhelming at times. There are many things that need to get done before the big day arrives as highlighted below.
1) Determine what Products will be Sold During the Event
First and foremost, you need to decide what products will be sold during the pop-up shop. Will your company be selling items you already carry or are these new lines? Are there specific artists who have worked with your brand that should create exclusive pieces for this event? What is the theme of the pop-up shop, and how can it tie into existing product lines? These questions all need answers before planning can begin in earnest.
2) Decide on the Location
Choose the location of your pop-up shop with extreme care. A good spot ensures you can draw in a large crowd and has easy access to public transportation, parking, etc.–the more people who come through your doors on opening night, the better. You’ll also want to make sure that any event permits are squared away beforehand.
3) Hire Staff Members if Needed
Depending on the size of your pop-up shop, you might need to hire additional staff that week. As mentioned before, this is a great time for artists or influencers who have worked with (or are working with) your brand to come and help out–you’ll get exposure from their followers as well! Plus, adding a few local photographers will allow you to see what they do at similar events, so these photos can be used later in marketing efforts if needed.
4) Market the Event Properly
This is the perfect time to get creative with your marketing efforts! The first thing you’ll want to do is create a social media plan for this event. Are there any existing accounts that will be attending? You might also consider creating an Instagram or Snapchat account either during or just before the pop-up shop, so these followers have exclusive access. Plus, if you’re hosting influencers at this event (or attending), then it’s best practice to send out press releases and invite local bloggers who can attend as well–this makes everyone look good!
5) Focus on Offering an Outstanding Customer Experience
There are many ways to stand out at a pop-up shop, but one of the easiest is creating an outstanding customer experience. By this, we mean that it’s important for your brand to focus on getting people into the store and making sure they have fun while there! Some things that make customers happy include entertainment, incentives, and freebies–if you can combine all three of these things at your pop-up shop, that is even better!
6) Have Realistic and Attainable Goals
One of our biggest pieces of advice to give anyone planning a pop-up shop is that you should always have realistic and attainable goals. Many brands think it will be simple, but the truth is there are many pitfalls along the way–by preparing in advance for potential issues, your brand can ensure they don’t derail these efforts before they even get off the ground.
7) Ensure Your Products Stand out
Finally, it’s important to make sure your products stand out as much as possible! This doesn’t necessarily mean “flashy” (although that can work too) but rather unique and eye-catching. You’ll also want to ensure the company logo is on every product, so customers remember where they got them from–a pop-up shop is about “buzz,” and it’s important to get people talking about your brand!