What makes a business successful? A recurring source of income! Products that can’t be matched! A large network of buyers worth envying! So many things, which contribute towards long-term success. A business needs to constantly provide the right value to its employees and customers, and rather it needs to up the standards set by its own hard work.
But why the struggle, you may ask! Why do companies that have already reached the top strive to get better? To stay there! So, they aren’t really after just profits. They are seeking a more customer-measured success. They are seeking the loyalty of their customer base.
Think about it; if the people you sell to become loyal, you really don’t have to spend a lot of money on selling more. You can easily upsell and promote your other products. Besides, you will get more referrals because people are just that happy with your brand! Moreover, the marketing expenditure that goes in getting new customers gets reduced tremendously.
So, loyalty is the priority! However, a very important question remains: What does one have to do around here to earn his customers’ loyalty! Well, one has to look no further because in this article right here, we are listing down 7 easy yet over-powerful ways of bringing customer loyalty to your products:
1. Listen to them:
How many good friendships break when people get unavailable! Try and be a good friend to your customers because they really do help you rise. They are buying from you and that makes them very beneficial to you. Now, you must ponder on ways to become even more of a benefit to your customers. One way to start is by listening to them. They take your products home and use them, maybe they have feedback.
Send them regular messages, forms, and follow-up using cold calls to enquire about how their experience with your product is. Make sure the communication doesn’t feel generic and mechanized, you want to ensure your customer feels heard.
2. Stay in touch:
Let’s say that they have good things to say about your business and have no feedback to share. This means they are not complaining, but this doesn’t mean they are loyal to you. They are passive towards your business; you have to ensure they become active promoters for you. How do you do that? Stay in touch with them via your social media and emails. Ensure you send them content via their news feed and emails, which really attracts their participation.
3. Improve your product:
Well, there is no better way to make a customer stay: Give him what he wants. When you make a good product, you save a lot on marketing and publicity too, because your qualifying standards can do the brand hyping for you.
4. Use their feedback and make it a point to show them you did it:
So, there is one thing about hearing people out and another about really executing their problems’ solutions. Don’t just leave your calls and chats unsolved. Make sure you get on their grievances and eliminate them as fast as you can. The public memory is only short when it doesn’t concern them; customers remember for long that your reps take the time or how poor your product was. Thus, leave no scope of impressing.
Moreover, every time you solve a problem they raised or you take a suggestion they had given, let them know you used it. This will help them feel at home.
5. Use rewards:
Perhaps, the second-best way to make sure people stay is by offering them something very tempting. You can offer them redeemable cashback points or rewards for every time they purchase from you. This will surely keep them waiting for your next sales. Moreover, they would gladly sign up for email newsletters too.
6. Use personalized mails:
You may feel mails are the extreme opposite of colloquial-ness. However, they are not because nowadays you can use mails to let your people know about your offers, products, etc. Only make sure that your mail doesn’t read like a cliché mail. Get personal by addressing people with their names and giving them what they individually like.
You may think it’s a lot of work, but an email marketing specialist can help you design personalized emails that can have your reader believing you only wrote that mail particularly for them. It’s unnecessary to start with your own & manage the chaos, instead, outsource your email campaign services and win more loyalty!
7. Use special occasions:
Last but not the least, sending NYE greetings or little birthday wishes may help you in the long run. You need only send them a card and that will bring a smile on their face. Let’s not underestimate the power of a warm feeling. The next time maybe when the customer sees your brand, he remembers how you remembered them!