With a franchise business, you agree to sell the licensee products, use their branding, and incorporate their knowledge into your business. An investor acts as the franchise, while the licensor is a franchisor. Being a complicated year for most businesses, you would like to know how to improve your franchise into the New Year. Nothing comes easy on business. You need to learn, improve, and put measures to see your business improve as days go by. Here are some recommendations to guide you in improving your business.
1. Display and Presentation
In your location, you probably aren’t alone with the franchise business. There are other franchisers with whom you are competing, selling the same products or services. If you want to improve your business and pull more crowds to your shop, you need to improve your display and product presentation. Statistics show that at least 99% of clients are likely to get into a shop with better display and presentation, despite the prices and managers. Ensure whatever you display, either in the window, shop, or online looks better than your competitors. Do not do it just on the front, but anywhere that’s accessed by clients. Ensure that the brochures you give out, your displays at events, employees look, and branding is done to perfection to give you a step ahead of your competitors.
2. Hold seasonal Events
Seasonal events come in handy when you want to promote your business and make clients memorize your franchise. Seasonal events are marketing ventures that make a business get a top spot during the season and after. For example, you can hold Christmas promotions, which will not only create brand awareness during Christmas but will give you more clients for the coming year. The good thing about holding seasonal events is that you will still be making sales, catering to the promotional budget. Ensure the event you hold is related to the industry and give value both to your business and the client.
Do not expect to grow your business if you are still using the same procedures, equipment, and space. However, do not expand for the New Year simply because you made some good sales in November or December. Expanding as soon as you start getting profits might lead your business to crumble down since the profits might only be short-lived. Only expand after getting a long time growth, and when you are comfortable doing it. Before expanding, you need to optimize the current space to improve efficiency and if it can no longer hold your franchise due to increased capacity, think of expansion. Expansion might also mean opening new branches. When it reaches this point, you need to get the right people to run other branches since you can’t do it alone.
Networking is very important to any franchise business that’s willing to grow. Apart from it helping to get new clients, it makes you get new ideas and ways to improve your business. You can network with other related businesses for more clients or franchise counterparts to get more ideas and ways to run your business. Some of the things you need to be checking out on this include networking events, which you need to attend regularly to gather experience and ideas to improve your franchise business. It would be best to sit down with your team, sieve the information, and select the best for your business.
5. Survey your clients
The only way to improve your business and counterattack competition is by knowing the challenges facing your clients. You need to check on clients’ retention rates and see what makes some clients never return. It might be the prices, the customer service, and the quality of the products, or your competitor has improved ways of attracting the clients. Finding these challenges soonest will help develop strategies to counterattack them and put your business in line again. You can conduct surveys by offering after-sales services or using other recommended means.
Whatever the reason you started your franchise, ensure you keep improving to get more clients and retain the existing one. If your business is doing well, do not relax but keep on pushing to stay ahead of your competitors and maximize profits.