Digital marketing is ever-evolving and fast. With it, online marketing is getting costly as well as extremely competitive. Digital marketing is changing, as businesses are keen on embracing new, innovative technologies. Besides, these days, the web is over-saturated.
According to an article published on Marketingland.com, there are several ways to stay ahead when it comes to digital advertising. You need to become curious and better at learning new digital trends. Take some time out of your busy schedule to work on online marketing, something that triggers your inquisitiveness.
You need to ask questions, follow-up on your queries, and think about issues from numerous angles. It is also essential to learn from your mistakes. If your previous digital campaign did not bring great results, focus where you went wrong and rectify those errors. So, let us delve deeper to figure out how digital marketing is evolving for the better.
Algorithm updates will become more complicated than ever
Did you know that the search engine giant Google rolls out approximately 12 updates every year? That is if you merge the confirmed as well as unconfirmed updates. Google rolled out the Panda update on 23 February 2011. Though people did not like Panda, it was essential and not bad at all. The reason was eliminating all spammy websites with poor-quality content. Google simply did not want websites with 300-word content with a duplicate copy to rank high in the search engine results pages (SERPs).
Again, with the Penguin 4.0 update, spammy links were penalized and Google devalued those links too. It means that if you purchase loads of spammy links and caught by Google, the search engine giant will devalue those links instead of banning your entire website.
Then, with time when we are in 2020, algorithm updates are becoming more complex than ever. Google will focus on things other than content and links. These are:
- Whether visitors spending more time on your web pages compared to the sites ranking in the SERPs
- Whether the questions related to your brand increasing or decreasing over the years
- Are visitors going back to Google after visiting your site? Is the bounce rate high?
- Are users finding your website attractive, which means whether you have a higher click-through-rate or not?
- Are people looking for a solution to a problem when visiting your website? Is your site answering or solving their problems?
These are some of the numerous aspects of Google paying heed to these days. Therefore, if your web pages ranking low in the SERPS, you may consult with any digital marketing agency Auckland near you.
SEO will be different
Gradually, SEO will shift to voice search. Based on a study by ComScore, it was found that in 2018, two out of five adults preferred voice search once daily. Then, in 2020, half of all Google searches are done via voice search.
It is not just visitors who will speak on their handset microphone or for that matter a laptop. Did you know that 30 percent of internet browsing would not even happen on any device with a screen? It implies that people will switch to devices such as Alexa or Google Home.
When on a page, it does not matter as far as voice search is concerned. It means Google pulls information from a website or it does not. Again, conversions arising from voice search would be less, as online visitors will not go to your website. Google will simply give answers to questions.
Then, the voice search is not a bad thing. You need to look at the bigger picture. No one has the time to read walls of text these days, implying SEO isn’t prepared for the same. You will need to make the most out of this opportunity and gulp that traffic before the SEO sector starts using voice search.
Blogging will not work very well
Well, the internet is saturated because you will find too many websites and blogs these days. Did you know that majority of the 1.8 billion websites aren’t updated and many have become dormant? Back in 2005, the number of people churning out content was less than it is now. People did not use Google that much as today.
Google is in love with quality content and content is king. Authority websites with the best content indeed rank high in the SERPs, but with over-saturation, there is no dearth of content and visitors have loads of information to process. That’s why Google might be picky which blog to rank and which not. It is not just about improving on-page code or backlinks; it is about providing users with the best content or information. It implies Google will rank unique, fresh content, which isn’t repeated or existing elsewhere.
Now that you know how digital marketing is evolving, you can tailor your online campaigns accordingly for traffic and conversions.