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3 Tricks To Boost SEO In Your Small Business

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SEO In Small Business

How do you measure the success of a small business? It can be hard to quantify, but for some, it’s how many customers they’ve reached, and the website plays a leading role in that. SEO (search engine optimization) is important in driving more traffic to your site, which means more leads and better conversion rates. To help you get started on an SEO strategy, we’re going over three tactics. Let’s get started.

1. Add Keywords

Every website has a set of terms it focuses on, and the more you know about these, the better you can focus on them to get more traffic. It’s no secret that Google is often the search engine onto which most of your audience will land. Create a list of up to 200 keywords that you think your target audience might be searching for and start marking them down in a spreadsheet.

Keep this updated regularly and always remember to check back in between. You might want to consider updating your list now and then to ensure you haven’t lost one or two keywords that people are searching for. Just be diligent about your research and keep up with your list. It can be quite valuable.

2. Research Your Competitors

One of the best ways to learn more about what you’re doing is by learning from others. And who better to learn from than your competitors? Please look at their websites and think about why they are better than yours. For everything that you find that’s working well on their website, try to see if there’s something you can apply on your website as well.

This is beneficial in several ways. It will give you a good idea of what people are searching for in general and what they are searching for specifically. You can use this as an opportunity to tweak your content and your SEO strategy to fit the needs of your audience better. You can also better see what works best for your audience so that you can offer the same or something similar on your website.

3. Create Unique Content

When you’ve chosen the keywords that you think may be interesting or useful to your audience, it’s time to start writing. You can look at several different ways to create content. One of the best things you can do is create something new and original. If you feel that it’s difficult for you to come up with ideas on your own, get some team members together and try coming up with new topics for content.

This could be anything from blogs and articles about what’s happening in your industry or popular things right now. You could also interview some people who are experts or customers in your industry and have them talk about their experiences. This will be interesting, informative, and unique. Your customers will enjoy learning about what you have to say, and it could even show you things that you never knew about your industry as well.

Now that you have a better idea of choosing keywords and coming up with content for your site, it’s time to look at how to optimize your content properly. This is where working with an SEO expert comes in handy. They can analyze the data and outline what should be done next on your website and all the possible ways to optimize it. Together with a thorough SEO strategy, this can give you the boost you need.

Heather Breese
Heather Breese is a qualified writer who fell in love with creativity and became a specialist creator and writer, focused on readers and market need.

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